Think Sustainability Before You Design . . .

In the realm of sustainable packaging, the usual approach is to consider the packaging design first and then contemplate the use of sustainable materials. However, with the emergence of new sustainable substrates, we advocate for prioritizing the selection of the substrate you wish to use before beginning the design process.

You might wonder why this would be necessary. Frequently, a package is designed only to discover that it's too expensive for the product it aims to protect and promote. Additionally, there are significant differences between using bio-plastic, corrugated materials, folding cartons, or other mediums. Factors such as the type of graphics and printing possible, the product's positioning within the packaging, and how the packaging will be used for display if it's a retail item all influence the designer's process.

Highlighting your "Sustainability Selection before Package Design" strategy to your customers demonstrates your dedication to crucial environmental concerns, which frequently impacts purchasing decisions. This approach provides an additional advantage for your product and showcases your emphasis on sustainability!

#sustainability #packagedesign